How we Work

Adding value through insight and innovation


We offer outstanding value for our clients via more effective, efficient and better value insight data led field solutions for our partners.

Using live data, predictive analytics and detailed post campaign reviews, we ensure that we focus on field solutions that deliver the best ROI for our partners.

Technology


Services we use to deliver retail excellence

GMT understands the importance of technology when it comes to communicating with our clients and across the whole industry, and as such we are continually researching and investing in new technology and innovation

At GMT we use a number of technologies that we continually review and evolve in order to provide the best possible tolls across data capture, EPOS visualization and reporting. GMT Eye.

What is TS Eye?

We are very proud of our bespoke data solution software

By using the freshest possible data sourced from the retailers directly from the market, GMT Eye is able to identify any issues in sales, stock or promotional performance, producing an accurate and easy-to-read report on each store’s performance.

Your data feed is assembled and monitored by our in-house team Business Insight team, enabling us to identify and quickly respond to any dips in sales or underperforming products. With this GMT Eye allows us to minimize zero selling and dodge lost sales – all whilst maximising promotional activity.

Our own purposefully built, in store data capture and sales enabling software – built on the most secure, adapted and developed platforms, the application is loaded onto our Hardwar as standard and enables our Territory Team the evaluation of opportunities when on store visits.

The software itself breaks down the targeted goals for each team member at each individual store visit. Thanks to his portability, each team member can identify, influence and implement sales opportunities as they work their way around the store. Not only does GMT Eye make the field teams job quicker and easier, but it also swiftly implements information and content created by the teams at GMT. This includes economical and efficient journey plans to your store and work plan – keeping your coverage in touch with your guidance at all time.

What are the features of GMT Eye?

GMT eye facilitates the communication process, eliminating timely processes and to boost the availability & sales

Each Territorial Manager has their own unique username and password login for GMT Eye, ensuring all security protocols are met. Once logged in, they can navigate easily to each are of the application; from the CRM, detailing specific store information – including;

Location

Contact details

Personalized selling tips

Store attributes

History of previous Status: Availability, Presence, Prices & Sellout

They will also be able to review a log of current and previous visits – including records of actions implemented, actions required for current or future visits.

The Hardware carefully controls mandatory requirements of each visit including the necessity to insert before and after images, and the back-office management team support each request by preloading a list of tasks objectives and sales supporting aids for sales promoters. The application also includes a ‘live’ KPI league table, where each field force can a view their status of KPI score achieved, measured against their peers in the team.

Retail execution made easy

GMT Eye aims to help our partners, at the retailers and Field Force Team alike to field execution across the retail ecosystem.

GMT Eye allows also, us to:

- Easily assign tasks and projects

- Schedule workers

- Keep track of project completion

- Collects data from our team that enables us to create insightful and tailored reports for our clients

This allows us to manage everything in one central platform so we can concentrate on driving results in each and every store and for each employee.

Team


A dedicated team for each unique client

We assign each campaign to a specialized team within our business so our experts match your goals

- Dedicated Team – a dedicated fully employed team

- Dynamic Data Boards – fully employed & trained team, working on a syndicated model

- Flexible Merchandising & Promotors Team – part time flexible team

- Convenience Team – depending on your needs can be full time and dedicated or strategic burst activity over the year.

Introducing our Dedicated Teams

Getting to know the Dedicated ‘Solus’ team

The Dedicated teams work solely as your brand’s ambassadors. This means that our experts can be part of your team, every day. And because all of our teams are fully employed, not only do they have the experience and brand knowledge to maximize profitability for brands, they also have the influence of in-store relations and understanding of the industry to get results.

The Dedicated teams operate by focusing on regular visits into stores that provide our partners with the biggest growth opportunities.

The Dedicated teams also have access to our live data system GMT Eye, which also allows them to execute their visits dynamic and create compelling reports in store with key decision makers maximizing impact and ROI for our partners.

Introducing our Sales Team

Our fully employed, data led in-store sales team work hard for you

The Sales Promoters Team known, as the In Store Sales Promoters, can work for your brand – making sales returns to store much more efficient. The team utilizes our in house GMTEye software to deliver Presence, Status & Sales Data, quickly identifying and correcting issues in store. This is one of the most cost-effective solutions we offer whilst still maintaining that all-important skillset and capability of a fully employed sales representative for your brand.

Introducing the Flexible Field Team

Getting to know our Flexible Expert team

The Flexible Expert field team is our most flexible field force solution. This team is made up of part-time and temporary workers to give clients flexible field support at outstanding value. Our Expert team can call in-store for clients any day of the week, offering many services which include:

Merchandising

Mystery shopping

Sampling and product demonstrations

Product purchasing

And many more!